Differentiating Your Market - 10/1/2017

By Alexi Boyd | Tuesday January 10

Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd from Boyd Office Management Services
Date: 10 January 2017

Small Businesses wear ALL the hats, we all know that. But now in small business those hats have to be interchangeable! Take Sales for example, we need to be across numerous platforms online AND offline. We need to understand and really get to know our clients.

Welcome to the show Mehria.

Topics we’ll be covering:

  • Differentiating your marketing
  • Traditional vs Relationship Marketing
    Traditional marketing is to find prospects/customers, acquire customers and managing the customer base
    Relationship Marketing is to retain those customers, generating incremental sales from those customers, having those customers refer more people to the business
    Therefore, relationship Marketing is all about relationship First , so 80%, and Marketing second, 20% , so any time we reach out to customers, it should be relationship first & then sprinkle a bit of marketing!
  • Really getting to know your clients and connecting with them on a personal level
  • Utilising these different touchpoints to drive specific campaigns
    • What celebrations can you utilise - its not just for retailers!
    • CELEBRATIONS
      When it comes to celebration times, relationship Marketing can truly differentiate small & medium size businesses from those retailers.
      Retailers have Promotional celebration, which is all about sales. However, with relationship Marketing businesses approach to their clients can really be sincere & genuine by sending good wishes for various occasions . This approach is with an intention of give to give and not give to take & since the intention is not sales , it further strengthens the relationship.
      In Australia, being a multicultural society, businesses have so many opportunities to keep in touch & celebrate various occasions with their clients all year around.
  • Using your CRM to maximise marketing
  • Gift giving & the challenges of delivery


SENDOUTCARDS is the world's number one relationship marketing company. The SOC platform provides a very powerful & unique system to create and send personalised and customised greeting cards as well as gifts in the mail- which will in turn nurture loyalty & referrals within any business or organisation. The system can be accessed by using an APP from any mobile device or a computer  and from the comfort of your home or office you stay in touch with your clients & make business happen on the go .

To find out more go to their website: https://www.sendoutcards.com