EP#223 ~ Resilience in Action. A thriving refugee business builds on a foundation of struggle to overcome the odds
| Tuesday February 20Small Biz Matters: People, Policy, Purpose ~ Episode #223
Broadcast date: 20th February 2024
Host: Alexi Boyd, Small Business Advocate & Policy Advisor
Guest: Dr Suji Sanjeevan, co-founder Light & Glo Designs
Resilience is one of those words that is overused and bandied about when describing small businesses. After Covid it can probably be adopted by every small business that still has their head above water. But today’s story is unique and our guest has come all the way from Melbourne to share her story with us, and inspire our small business listeners.
Dr Suji Sanjeevan, as the co-founder Light & Glo Designs started her business just as Covid hit hard, especially for retail and manufacturing businesses in Melbourne. Through severe, never-ending lockdowns, massive supply chain disruptions, abrupt location changes and downturns in her business she didn’t think she could survive; Suji has emerged triumphant and a success story. Not only that, but she also supports her small business migrant community by being their representative on the Victorian Government Multicultural Business Ministerial Council. And she has inspired numerous other female entrepreneurs through appearances on Shark Tank and mentoring through local business support programs.
She’s joining us today to share with us her amazing journey from Kings College medical graduate to a small business success story and also to teach the importance of building on the skills you never thought you had to overcome the hurdles that are still to come.
PEOPLE - Tell us about your background and how you got into business. Who helped you along the way? You arrived in Australia as a refugee, what skills did you develop in that phase which continue to help you grow and overcome hurdles even now?
POLICY - Accessing Gov support as a manufacturer in Australia is tough. What's been your experience? (why is it that you have to reach your $1.5M in sales before you get the support as a producer)? You have to be connected and really resilient in growth how do you approach that with few connections here?
PURPOSE - Part of your business purpose is to help others learn from your experiences - which is why you're here today. Tell us about why you continue to advocate for small business to decision makers on the Victorian Government Multicultural Business Ministerial Council and how you started that part of your journey?
Dr Suji Sanjeevan is a Melbourne-based medically trained clinical researcher, who made the ultimate career change to become a co-founder of Light & Glo Designs, an Australian fragrance house. With a mere investment of $237 Light & Glo has grown to a successful product-based business, delivering feelings and emotions through senses and scents.
BrandScent, their second business creation was born through the notion that you can spiral one of two ways, either up or down, with COVID – 19 we choose to spiral upwards and built BrandScent to stand out, niche down and innovate.
In the short span of time BrandScent has forged partnerships with American Express, Mimosa Homes and Four Pillars Gin and most recently been named APPA Australian Boutique Supplier of the Year 2020. In 2023 BrandScent appeared on Shark Tank where they presented their fragrant creations to the sharks, who were eager to dive into this aromatic adventure.
Light & Glo also won a multitude of awards, including Wyndham Business Award “New and Emerging Manufacture,” “Manufacturer of the Year”
A natural leader and businesswoman, Suji, a mother of three, started making wood-wick candles as a creative outlet to relieve stress that turned into the start of an entrepreneurial journey and that of personal development having faced many obstacles as a woman, mother, migrant and person of colour.
Prior to her small business journey Suji, who graduated with a medical degree from King’s College in London, stepped into policy and research governance roles by working for Murdoch Children’s research Institute, Melbourne University and Breast Cancer Network Australia. In between studying and running the business, Suji also participates in local and state community initiatives business growth programs as a mentor and is a board member of the Victorian Government Multicultural Business Ministerial Council.
To find out more go to: Light & Glo and BrandScent
