EP#256 ~ Meet Craig Rochat from Land of Plenty, a trailblazer in food manufacturing in Australia.

Small Biz Matters: RealBizStories ~ Episode #256        
Broadcast date: 25 Feb 2025
Host: Alexi Boyd, Small Business Advocate & Policy Advisor
Guests: Craig Rochat, Executive Director Land of Plenty Food Group

There has been a myriad of government incentives and schemes to bring back manufacturing in Australia, but for some successful businesses, it never really stopped. Those with the experience, tenacity, and the industry know how survived through the ups and the downs like Covid and have been forging the way for the new wave of Australian manufacturers to come after them. One of those industry leaders is Craig Rochat, the founder of Land of Plenty Food Group. He has been working in the industry for decades both internationally and here in Australia and puts all of his passion and experience into his successful business whilst also giving back to Australia’s food manufacturing industry; leading the way with innovations and change to make it better.

After watching so many of Australia’s small businesses flourish, and many of them disappear through the Covid period, what can be learned through the success stories like Land of Plenty? How do you survive a lockdown that affects not only your customer base, but your operations, and ability to even function your business and then emerge, thriving, taking those lessons from that crazy period to see continued growth?

To explain how he did just that we are joined live in the studio this week by an industry leader, Craig Rochat. Stay with us and be ready to learn from some of the best minds in the business right here on Small Biz Matters: Real Biz Stories.

Questions

Tell us about your business and why you started Land of Plenty?
Running a successful business, particularly in food manufacturing in Australia is challenging. What keeps you going?
What is the one policy the Government can change to make your business life easier and help you succeed?
What’s the biggest headache as a business owner and keeps you from doing what you love?
Who do you call on when you need help and support?
What was the lesson you learned from COVID?
What do you think businesses can do to improve the sector as a whole. Do you feel that representative groups are helping to represent your needs as a business owner?

About our Guest

Craig Rochat joined Lotus & Ming in January 2011, partnering with his wife and company founder, Karen Lavecky. Following a successful expansion and growth program the company re- branded in 2016 to become Land of Plenty Food Co.

Craig began his career in the Hospitality and Retail industry in South Africa, Craig trained and worked as a chef before moving into management. In 2003 Craig joined The Food Fund Management Group, heading operations in Australia, The UAE and South Africa. This was followed by a 4-year stint with AHL Group as head of Gold Class Cinemas and then 4 years with David Jones as the National Buyer for the David Jones Food-halls, before partnering in his own business.

Over the past 11 years Craig has driven the Land of Plenty business from strategic, operational and financial direction which is where his strength lies. The impact of covid was significant for the group with approximately 90% of customers forced to close in the 7 days post the first lockdown of March 2023. In conjunction with an Advisory Board, the group set about navigating the next 2 ½ years and developed an investment and acquisition strategy. It is from this strategy that the group delivered record sales revenue and profit.

About Land of Plenty Food Co

Is a gourmet food company, manufacturing premium handmade and high-volume life- style brands for both food service and retail. In addition to our branded ranges, we also provide a bespoke manufacturing service for franchise, big box and multi-location customers. Land of Plenty has recently embarked on a business expansion program through their “brands under management’ strategy to develop a distribution and investment business that runs concurrently with the main owned brand business. Find out more here