Learn From The Experts - Digital Presence & Growing Online

By Alexi Boyd | Tuesday December 18

Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd from Boyd Office Management Services
Date: 18 December 2018

It’s not often you have local small business royalty in Da Triple H House but we certainly have someone here today who will inspire. Rachel Chappell built her small business from an idea, meeting the needs of her thousands of clients and impeccable technological timing.

North Shore Mums started as a Facebook group in May 2012, when Rachel Chappell moved to Sydney’s leafy North Shore with her husband, toddler and new baby. With lots of questions about things like childcare centres, kid-friendly cafes, the best playgrounds and doctors… and only a few local friends to ask, she realised she wouldn’t get the answers from her immediate social circle.

So, on a whim, she created a Facebook group called North Shore Mums, to help her connect with other local mums.

Rachel proudly hires locally, runs her business, happily gives small business advice and still manages to find the time to meet the needs of her local community. In truth, she never forgets the real meaning of her Why in her business and is here today to inspire others in their small business journey.

And that’s why last week received NSW Government Woman of the Year for Hornsby.

Welcome to the show Rachel.

Topics we’ll be covering:

  • Tell us about your small business journey and what led to you starting North Shore Mums?
  • Why do you think it’s important for businesses to integrate community involvement into their business plan and what’s your top tips on how to grow that relationship?
  • Do you think it’s an advantage to employ locally and what benefits does it provide for your business and also the local community?
  • It’s not always a smooth ride so what Do’s and Don’t wisdom can you impart on those just starting out in business?
  • What’s your ultimate dream for your business?

To find out more go to their website: https://www.northshoremums.com.au/

RACHEL CHAPPELL BIO

Rachel Chappell is happily married to an English gent, and a mum to three daughters (aged 3, 7 & 9), who were the inspiration behind the creation of North Shore Mums.

Originally from Adelaide, Rachel moved to Sydney after leaving school and has made the North Shore her home, living in Waverton, Gordon and Wahroonga along the way, which has given her the broad local knowledge needed to run a website that caters to the needs of women across the community.

With a Bachelor of Media and Master of Business in Marketing, and bolstered by her experience working as Marketing Manager on magazines like Grazia, OK! and FHM, Rachel has used her skills, instinct and experience to make North Shore Mums a cyber-village welcoming mums from across the North Shore.

Since launching North Shore Mums in May 2012, the website has grown to become an integral source of information for local mums, with the website now attracting over 100,000 visitors per month.

In 2017, Rachel was asked to be a contestant in Cancer Council’s Stars of the North (a local fundraising gala event, based on the popular TV show ‘Dancing with the Stars’. Rachel came 2nd overall in the Judge’s Choice and 3rd in Fundraising, raising $18,000 for the charity.

Rachel Chappell was a Finalist in the AusMumpreneur Awards 2017 – in the categories of Business Excellence and Influencer.

In 2018, she was awarded the Hornsby Local Woman of the Year by Matt Kean MP.